WHY LED DISPLAY
LED as Advertising Medium
On Premise Outdoor Advertising
The new advertising medium for the 21st century.
Just as television revolutionized the country and the advertising industry in the 1950's, electronic message centers (EMC's) are making history as the new targeted medium that speaks to your most important audience... the people who can drive onto your property and purchase something immediately. As the saying goes, the three most important factors in your business are location, location, and location. Capitalize on your most important resource.
This outdoor impulse buy is quite different. Instead of reaching existing customers already inside your store, EMC's bring more traffic in your stores. This added volume of customers dramatically increases your sales.
You can reach a larger audience more expensively with traditional ad mediums. The problem is what percentage will be inspired, get off the couch, and actually travel to your specific location?
Traditional ads are dead on arrival. They last from 30 seconds to 24 hours. EMC's give you the ability to create a brand new ad every day, hour, minute, or few seconds, free of charge. You can change the marketing to meet the goal if the messages are performing because you own the medium. This flexibility can't be matched.
If you decided to advertise on an outdoor billboard, your monthly rental cost could be thousands of dollars for one static image. Today, the billboard companies recognize potential profit in selling rotations of time with EMC's, and could possibly buy a spot that rotates every few minutes. Own the on premise advertising EMC, eliminate the rental cost, and advertise 24/7.
Showcase your products by day part messages and keep your advertising fresh and in real time. For example, QSR's use the board for breakfast, lunch, dinner, and late night segments. Your ads will never get stale. More importantly, customers will not get tired of looking at your sign because it is new content every time.
LED Displays where the message is the medium
China Displays uses state-of-the-art manufacturing processes to create outdoor text message centers and video screens for various applications including electronic billboards, pylon displays time and temperature signs and gas price changers.
The main driving force behind the rapid market growth is it's effectiveness as an on-premise advertising medium. LED displays have the ability to change messages instantly and indefinitely. LED sign owners have the advantage of being in on going direct contact with their customers through their sign messages. Thus the signs become more attention grabbing and are able drive more new business for display owners.
Business owners and outdoor advertising companies of LED sign systems are already experiencing great success with this new way of advertising. Some business owners even claim they get sales increase better than advertising in newspaper ads, direct mailers, print signs or other conventional advertising mediums.
Purchasing an LED Display
When purchasing an LED display, "Caveat Emptor" Buyer Beware!
Buying LED displays are like buying cars. An entry level grocery getter only costs 15% of a top of the line Mercedes. The same consideration applies to the LED diodes' performance/price ratio. A similar spec and size LED display from a small, foreign display manufacturer might cost you only 40% of a display from a well established US company such as China. That's because a high grade green LED diode from the best LED diode manufacturers such as Nichia (our primary LED diode provider) can cost as much as 300% more than from a cheaper equivalent display from a small LED factory.
To get a high resolution, vibrant color, long lasting and high end looking LED display, you have to pay for the higher performance and quality. Buying a low performance, low brightness LED display is a short term solution. It may look good in the first several weeks or months, but will it still have the same brightness and use performance two or three years later. Thus the money saved from buying a less expensive sign may have to be applied in a serious upgrade of that sign's brightness levels or even more dramatic, replacing the entire sign. As the sign brightness degrades over time, so will your company's image start to look a little less bright. Buy right the first time - buy China.
Here are the top ten reasons to buy China LED display
1. We offer the brightest, highest performing products in the industry. Our patented design protects the emitting light from competing sunlight intrusion.
2. China's products are made from best of the best LEDs from the best LED diode manufacturers such as Nichia and HP.
3. China's hybrid design gives us the advantage of being the easiest product to service in the industry.
4. Our dynamic display network software lets you manage thousands of locations and thousands of promotions by SKU number.
5. With 600+ field technicians and 500+ dealers standing by, we offer you a 5 year parts and optional labor warranty to give you peace of mind.
6. China's project management team is able to work with our dealer network and manage processes such as initial zoning review, site surveys, permits, installation, electrical upgrade, and customer service support.
7. China's marketing department will work with you to create and manage effective advertising campaigns and libraries of content. This lets you focus on your core business. Let China do all the creative work.
8. China can download to a group or network of EMC's at the same time it takes to download to one sign. This fast response lets you react quickly with targeted promotions for specific stores, a region, or the entire network.
9. Our UL rated, rock solid product is capable of withstanding a 140mph wind load. Our displays have survived hurricanes, and broadcasted emergency evacuation information during Katrina.
10. China is the exclusive manufacturer for Sonic Industries. Their proven success is a testament to why you should consider buying an EMC.
First Time Buyer
Make a good buying decision the first time around
Chinawelcomes you to join us and explore the exciting new world of LED display advertising! We are a phone call away to help you grow your business! Please contact us for more information or locating an authorized dealer in your area!
Please contact us, or call our toll free number to speak with a representative.
Product Selection Guide
Ask Yourself, "What does my LED sign say about my business?"
What type of display to get?
Monochromatic, color or video display - choosing the LED best for your business.
- If you are dealing with simple text message, price changing or time and temperature displays, a simple digit or monochrome text message center would suffice for your display needs. Motels, convenience stores or a gas station owner who deal with on going price changes and vacancy information prefer a one - three line monochromatic message center
- If your sign messages are image oriented with graphics, icons and video imagery, a full color display will better represent your business look. A sports bar showing sports highlights, a shopping center advertising upcoming events, or a movie theater showing trailers from forthcoming films all do the same thing; bring customers to your business.
Viewing Distance and Speed
The distance between your sign and its viewers is the number one factor in determining the type of LED display you will need. Longer distances require less resolution and shorter distances require higher resolutions. In addition, if you are traveling at 55 MPH on a freeway, and the sign is 600 feet away at a truck stop, the text letters must be at least 20 inches tall to be legible. Likewise, if you are standing 60 feet away from a street level sign, the letters need only be two inches tall to be legible. The rule of thumb is that you need 1 inch for every 30 feet of viewing distance.
Character Height
In addition to the discussion of viewing distances, it is important to know that at least seven rows of diodes are required to make one text character. For multiple lines of text, it requires an eighth line as a separator. This means that for each line of text there needs to be eight rows of pixels, and that those eight rows together measure the required character height.
In other words, if you need three lines of ten inch text characters, you need to have 24 rows of 36 mm pitch pixels to get the proper character height. Of course, you can always use a higher resolution display and combine lines to make bigger text letters.
What about the message content on my display?
Transfer your business expertise to communicating specific messages to attract your customers' attention. A good word, an inspirational thought for the day, new sales specials, you're a keyboard click from keeping in touch with your customers on an ongoing basis.
Your business image. A good display tells who you are.
LED displays are an on-premise advertising medium, and intended to direct nearby traffic flows into your business location. Once you install an LED display outside your business location, it becomes part of your business image. LED displays add a high tech, modern feeling to your business location and help influence 'impulse stops' from passing motorists to do business with the store beneath the sign.
Speedy customers. Are your customers passing you by?
In advertising with any outdoor marketing medium, make sure your audience can easily notice and read the messages on the display.
- When purchasing and installing an LED display, identifying the viewing distance between your audience and the proposed display location is very important.
- Sign location is everything on roadside location. The sign's angle of view, and the amount of time allowable to read the sign messages are important determinants in how your LED sign is placed on location.
- A long viewing distance requires careful though in size of text, pitch of LEDs, and display time per message. The below table is a quick reference to tell you what kind of pitch is ideal for certain viewing distance as well as how much time your audience will have to read the messages on the display.
- When choosing display size and creating messages, it is also important to factor in the speed your audience will be traveling. The best message content is short and sweet. Long text messages are usually have read. It is always a good idea to fit the key information of a message into 1 frame that stays still for several seconds so the audience can finish reading the whole message in one glance.
Government Regulations On Sign Use
In many states and cities, there are regulations governing the use of an LED message center. In certain urban centers, moving messages or video clips may not be permissable. In planning any new sign installation, it is important to talk to your local LED display dealer for assistance in interpreting your local municipal sign codes for regulations about what the kinds of displays that can be put up in public and roadside locations.
Please feel free to contact us to locate an authorized China dealer near you, they will be glad to help you.
China Displays See The Light of Day
Getting your customers' attention and getting your messages across is the first step in any form of advertising. A boring, non-attention grabbing advertisement will not grab your customers' attention, no matter how effective the marketing message is. A low price, low performance (low brightness, poor readability) LED display can be a big expense with a low return on attracting new customers or bringing in increased sales.
When someone is trying to sell you a display at a low price, it is important to compare their sign's performance with products from established manufacturers such as China during daylight before you make the purchase. Think about how many of your customers will miss the messages you are trying to tell them if your display underperforms.
China Displays is more than a sign, it's also a brand with a level of product quality, technical service, customer support and a warranty to guarantee you getting the best LED sign products and corporate support for the entire life of the sign.
To help in your decision about the best LED display for your business consult with our China sales representatives for selecting the most suitable displays for your application.
