LED displays in shops and malls SOLUTIONS

LED displays in shops and malls SOLUTIONS

Shopping and entertainment complexes have created a new leisure shopping culture. People visit not only to shop but also to relax. The attractive atmospheres of these new malls increase footfall, dwell time and spend per visit. 

Advertisements placed outside or inside a shopping mall are highly effective because of the connection with the target audience. It applies not only to specific goods but also to brands.

Large LED video screens and video signs are gaining popularity among advertisers as they are many times more effective than conventional passive advertising mediums. LED displays and video systems are also the only medium that can display any type of information from text to quality video, while their brilliance and dynamism really grabs the attention of potential customers. Video displays and video signs are ideal tools for visual merchandising. They enable fast delivery of information about promo events, discounts and new products.

These new hi-tech advertising mediums can be seen in the majority of shopping malls worldwide. They appeal to both shopping centre tenants and owners, delivering advertising and rental value.

 

Outdoor Displays

Full-colour LED screens for outdoor advertising are a state-of-the-art solution that deliver highly effective advertising campaigns and create ne...

Indoor Advertising

Full-colour LED screens for indoor use are the state-of-the-art multi-purpose solution, delivering effective advertising campaigns in stores and ...

Video Signs

A video sign is a full-colour small-format elongated LED screen that can display video clips or films, Flash animation, computer graphics/effect...

Media Facades

Media facades are modern visual solutions for the built environment that integrate architecture, media, advertising and art. The semi-transparent...

SOLUTIONS

Large Outdoor Video Displays for Shopping Malls and Retail

Full-colour LED screens for outdoor advertising are a state-of-the-art solution that deliver highly effective advertising campaigns and create new possibilities for advertisers and media planners. 

LED screens make it possible to display video information, adding audience appeal to even a brief advertising message thanks to a dynamic colourful image, high contrast ratio and special effects. The opportunity to deliver a lot of information and to change the content promptly significantly increases the effectiveness of advertisements. 

Due to the channel bandwidth, large LED display screens provide an ideal platform to deliver a wide range of information. A shopping mall and entertainment complex is capable of delivering messages about new products and services to a target audience while displaying commercial advertising on the screen. In addition, the LED screen makes it possible to hold promotional events in real-time, attracting and engaging large numbers of participants and viewers.

LED Screens display vivid and colourful images that never go unnoticed. Thanks to its self-adjusting brightness system based on the ambient light level,  video screens display equally high-quality images during daytime, in direct sunlight and at night. High reliability, extended lifespan and advantageous total cost of ownership (TCO) together make LED screens the ideal advertising medium.

 offers LED billboards based on LED-Wall Outdoor display modules.

Advantages of LED-Wall Outdoor Displays 

EXCEPTIONAL BRIGHTNESS. Our LED-Wall Outdoor professional series is specially designed to provide high quality images with the required level of brightness and contrast under all lighting conditions including direct strong sunlight.

FULL PROTECTION.  outdoor video displays are fully protected from water and dust and IP65-compliant

ENHANCED IMAGE QUALITY. Incorporating  cutting edge technology, LED-Wall video displays deliver perfect video and graphics performance with great colour depth and uniformity across the entire surface of the screen.

LIGHTWEIGHT AND COMPACT MODULE. EKTA displays are the lightest and slimmest LED video screens in the world. With 0.387x0.387x0.09 m module dimensions weighing only 6 kg (37.5 kg per sq. m) and with a solid - but handy – modular architecture, EKTA displays are reliable and truly easy-to-use products.

POWERFUL PROCESSING AND CONTROL SYSTEM. The LED-Wall Outdoor series features advanced 16-bit processing for each colour (48 bit per pixel); our intelligent monitoring and power control system ensures maximum reliability for the most demanding visual tasks.

SOLUTIONS

LED Video Displays for Indoor Advertising

Full-colour LED screens for indoor use are the state-of-the-art multi-purpose solution, delivering effective advertising campaigns in stores and shopping/entertainment malls. 

The opportunity to combine dynamic images with sound and deliver precisely to the target audience considerably strengthens the message effectiveness. Vivid and memorable indoor-advertising at points of sale considerably raises brand awareness and product appeal. Based on survey findings, up to 75% of buying decisions are made by consumers in-store, so indoor advertising is clearly a key component of successful campaigns.

The LED video screen control system makes it easy to launch new campaigns and to adjust the key messages during the advertising campaign based on the results of each campaign phase. A video screen can inform visitors of new product launches, special offers, the current entertainment program, and upcoming events. 

LED can operate as a delivery channel for information that is of value to a broad audience (such as the latest news, travel updates, weather forecasts, foreign exchange rates etc.). By providing information of value, associated advertising messages become even more effective.

High image brightness and contrast that draw the attention of passers-by, reliability in operation and advantageous total cost of ownership (TCO) together make EKTA video screens the best solution for indoor advertising in stores and shopping/entertainment malls.

 offers indoor advertising solutions based on LED-Wall Indoor display modules.

Thanks to their outstanding performance, LED-Wall Indoor full-colour LED video screens are ideal for hosting large-scale advertising campaigns in stores and shopping/recreation malls, cinemas and concert halls, bars and restaurants. 

Advantages of  indoor video advertising displays 

ENHANCED IMAGE QUALITY. Incorporating  cutting edge technology, LED-Wall video displays deliver perfect video and graphics performance with great colour depth and uniformity across the entire surface of the screen.

HIGH BRIGHTNESS.  LED-Wall Indoor professional series is specially designed to provide high quality images with the required level of brightness and contrast under all lighting conditions 

WIDE VIEWING ANGLE. Careful cluster  and high quality Nichia LEDs provide a wide viewing angle of more than 160° (min. 50% brightness) in all directions.

LIGHTWEIGHT AND COMPACT MODULE.  displays are the lightest and slimmest LED video screens in the world. With module dimensions of 0.387x0.387x0.086 m and weighing just 5 kg (32 kg per sq. m) yet with a robust mechanical architecture, E displays are reliable and truly easy-to-use products.

POWERFUL PROCESSING AND CONTROL SYSTEM.  LED-Wall Indoor series features advanced 16-bit  or 18-bit processing for each colour (not less than 48 bit per pixel). Our intelligent monitoring and power control system ensures maximum reliability for the most sophisticated visual tasks.

SOLUTIONS

LED Video Signs for advertising

A video sign is a full-colour small-format elongated LED screen that can display video clips or films, Flash animation, computer graphics/effects, and graphical and textual information in virtually any combination. The brilliance, intensity, and dynamism of the content attract attention and communicate strongly with the target audience. This, in a sense, is an outdoor “TV channel” which, in addition to carrying corporate image and mono brand advertisements, makes it possible to deliver information about new products, promotional events, discounts and other marketing messages.

A Video sign is a high-technology yet cost-effective advertising medium with relatively low maintenance costs.  Advertising campaigns can be planned and activated accurately, with the ability to adjust and adapt the content to suit changing market conditions or new opportunities. 

This ease of change means that it is possible to test and measure the effectiveness of an advertising campaign or key messages. The immediate feedback minimises the risk of running an ineffective or inappropriate campaign.

 produces video signs to order based on criteria and tasks specified by the customer. 

Small-format LED displays 

Markets and Applications for LED video signs for advertising

Malls, supermarkets and shops

Banks and office blocks

Car dealerships

Entertainment centres, casinos, night clubs

Hotels and restaurants

Advantages of EKTA’s video displays

REVOLUTIONARY EFFICIENCY. Being novel and displaying colourful and dynamic images, video signs are very effective at attracting attention 

HIGH BRIGHTNESS.  video signs display high quality images with the brightness and contrast for viewing even in direct sunlight.

WIDE RANGE OF SIZES AND CONFIGURATIONS.  unique slimline modular structure ensures flexible sizes, light weight and ease of installation, so video signs of any size and configuration has be installed virtually anywhere.

EXCEPTIONAL FUNCTIONALITY. The video sign can display text, graphics and video information; it also offers the ability to edit content quickly and easily.

MOBILITY, RELIABILITY AND LIFETIME. The working life of an  video sign is more than 10 years operating 24/7. Its unique modular architecture makes it easy to dismantle the video sign and to install it elsewhere.