LED Advantages
LED technology is quickly becoming tomorrow's primary light source and has several advantages over conventional light sources:before LED sign
LEDs for sign illumination are rated for continual use for up to 100,000 hours.
LEDs radiate a "cold light", meaning they generate very little heat compared with other lighting technologies. This also means less wasted energy.
LEDs are energy efficient. They consume less energy to produce brighter illuminated displays that create much greater readability and flexibility of use than traditional signs and billboards.after LED sign
LEDs are manufactured in a full range of colors, and with appropriate mixing schemes, can generate billions of colors.
LEDs are continually declining in price, making LED displays extremely affordable.
Signs Plus LEDs are weather resistant and low maintenance.
LEDs provide eye-catching moving messages which command attention and communicate instantly, conveying your information quickly.
LED Advantages > Return on Investment
LED Electronic Message Display Return on Investment
According to the Small Business Administration, business owners can expect a significant level of return on an investment in an LED Electronic Message Center Display.
enhance their signage with an LED electronic message display typically see an increase in business of 15% to 150%. Using the smaller number, consider the following example.
A small business generating $1,000.00 a day in revenue adds an electronic message center. The business soon increases by 15%, adding another $150 per day in total revenue. That translates into an additional $1,050.00 a week in revenue, or $54,600.00 per year.
It has been said that in retailing, "the last dollars are the best dollars," meaning that each additional customer adds a greater marginal percentage to the business's bottom line profit. In the foregoing example, we can only speculate upon the actual impact upon profit, but assuming that the business was at or above its "break-even" point before adding the electronic message center, the addition of $54,600.00 per year in revenue would clearly add to the business's profit.
Keep in mind that with this example, the investment in the LED Display could be about one-third of the additional revenue generated in the first year of its operation alone.
LED Advantages > Cost Effective Advertising
LED Signs - Cost Effective Advertising
The Small Business Administration states that an LED Electronic Message Center Display is a
cost-effective advertising medium. In fact, used effectively, an LED Display will easily save your company advertising dollars.
select their advertising medium, and messages, based upon the cost per thousand exposures of their message to the public. On this basis, no other form of advertising comes close to matching the efficiency and cost-effectiveness, dollar for dollar, of an LED display. Compare the figures below:
Newspaper advertising - the cost on average is about $7.39 for 1000 exposures within a 10-mile radius of the business location.
Television advertising - The cost on average is approximately $6.26 per 1000 exposures.
Radio advertising - The cost is about $5.47 per 1000 exposures.
New LED Electronic Message Center Display - The cost is less than $0.15 per 1000 exposures. How? Assume, for example, that you spend $30,000.00 on this type of system, and that its useful life is about ten years. The amortized daily cost of the message center would equal about $2.74. Add to this the daily cost of electricity for this new LED unit (approximately $0.20), thus giving your business a daily message center expense total of $8.82. With a daily traffic count of 20,000 vehicles passing your business, you would have a cost of less than $0.45 per thousand exposures (counting drivers only)!
Best of all, with an electronic message center, a business does not have to worry about missing its target audience, becoming "yesterday's news," or facing expensive production costs for changing its message, as happens frequently with the other forms of advertising mentioned.
With an electronic variable message display:
The business owns the form of advertising
The advertising works for the business 24 hours a day, 365 days a year
The sign acts as the "salesman on the street" attracting customers into the business
The advertising speaks directly to the potential customers as they drive past the business location, and the LED Display makes the business a landmark in its community.
Finally, Signs Plus offers a leasing program, thereby providing another option for covering the cost of usage.
LED technology is quickly becoming tomorrow's primary light source and has several advantages over conventional light sources:before LED sign
LEDs for sign illumination are rated for continual use for up to 100,000 hours.
LEDs radiate a "cold light", meaning they generate very little heat compared with other lighting technologies. This also means less wasted energy.
LEDs are energy efficient. They consume less energy to produce brighter illuminated displays that create much greater readability and flexibility of use than traditional signs and billboards.after LED sign
LEDs are manufactured in a full range of colors, and with appropriate mixing schemes, can generate billions of colors.
LEDs are continually declining in price, making LED displays extremely affordable.
Signs Plus LEDs are weather resistant and low maintenance.
LEDs provide eye-catching moving messages which command attention and communicate instantly, conveying your information quickly.
LED Advantages > Return on Investment
LED Electronic Message Display Return on Investment
According to the Small Business Administration, business owners can expect a significant level of return on an investment in an LED Electronic Message Center Display.
enhance their signage with an LED electronic message display typically see an increase in business of 15% to 150%. Using the smaller number, consider the following example.
A small business generating $1,000.00 a day in revenue adds an electronic message center. The business soon increases by 15%, adding another $150 per day in total revenue. That translates into an additional $1,050.00 a week in revenue, or $54,600.00 per year.
It has been said that in retailing, "the last dollars are the best dollars," meaning that each additional customer adds a greater marginal percentage to the business's bottom line profit. In the foregoing example, we can only speculate upon the actual impact upon profit, but assuming that the business was at or above its "break-even" point before adding the electronic message center, the addition of $54,600.00 per year in revenue would clearly add to the business's profit.
Keep in mind that with this example, the investment in the LED Display could be about one-third of the additional revenue generated in the first year of its operation alone.
LED Advantages > Cost Effective Advertising
LED Signs - Cost Effective Advertising
The Small Business Administration states that an LED Electronic Message Center Display is a
cost-effective advertising medium. In fact, used effectively, an LED Display will easily save your company advertising dollars.
select their advertising medium, and messages, based upon the cost per thousand exposures of their message to the public. On this basis, no other form of advertising comes close to matching the efficiency and cost-effectiveness, dollar for dollar, of an LED display. Compare the figures below:
Newspaper advertising - the cost on average is about $7.39 for 1000 exposures within a 10-mile radius of the business location.
Television advertising - The cost on average is approximately $6.26 per 1000 exposures.
Radio advertising - The cost is about $5.47 per 1000 exposures.
New LED Electronic Message Center Display - The cost is less than $0.15 per 1000 exposures. How? Assume, for example, that you spend $30,000.00 on this type of system, and that its useful life is about ten years. The amortized daily cost of the message center would equal about $2.74. Add to this the daily cost of electricity for this new LED unit (approximately $0.20), thus giving your business a daily message center expense total of $8.82. With a daily traffic count of 20,000 vehicles passing your business, you would have a cost of less than $0.45 per thousand exposures (counting drivers only)!
Best of all, with an electronic message center, a business does not have to worry about missing its target audience, becoming "yesterday's news," or facing expensive production costs for changing its message, as happens frequently with the other forms of advertising mentioned.
With an electronic variable message display:
The business owns the form of advertising
The advertising works for the business 24 hours a day, 365 days a year
The sign acts as the "salesman on the street" attracting customers into the business
The advertising speaks directly to the potential customers as they drive past the business location, and the LED Display makes the business a landmark in its community.
Finally, Signs Plus offers a leasing program, thereby providing another option for covering the cost of usage.
No comments:
Post a Comment