Digital Signage Solution For Retail

Digital Signage Solution For Retail

Digital Signage In RetailRetail Industry is vast and expanding at the same time; probably the most dynamic at the moment. FDI in retail has just made the competition even more intense. There’s a war for attracting consumers and gaining and retaining their loyalty. It is actually survival of the fittest…or is it of being the most attractive and consumer friendly? In a retail outlet the audience is huge and you have sell the products to them in a short span, a situation ideal for the use of digital signage.

Digital signage marketing is easier, simple and more effective than the traditional bill board advertisements. It catches and retains attention and makes people remember the product.Signage in Retail is a more accepted version of television commercial which can be used more effectively than the television commercials. They are targeted at customers who are really interested in watching the displaying and knowing more about the product on display. he digital signage has brought new opportunities with minimal or one time investment plans.

There are several ways to promote a product or services in signage for retail industry; it can comprise simply of a video with audio or video-audio-text.

Take the example of a retailer who begins the ad with a flash announcing a special offer for the first 100 customers and then goes on to detail the product on the digital signage. Announcing the offer and following it up with detailed description, live demo and testimonials on a TV screen are bound to influence people to make a buy and take advantage. This is just one way how digital signage is proving effective and indispensable in retail.

LED Video Wall For Retail

LED Videowall In RetailIn a fast evolving highly competitive retail sector getting quick attention of buyer is utmost important. Dynamic, high brightness display that can create a buzz and energize the ambience can increase footfall and revenue. The glamour brought about by LED Videowall elevates the brand image in the mind of customers which they would want to follow and be loyal to.

Unlike an LCD Videowall, LED Videowall shows real time pictures and it does not have limitations of size, shape & viewing distance. There are many applications of LED Videowalls for the Retail/Mall Industry:

LED Videowalls serve as a dynamic store front viewable through the glass window to display enlarged eye-catching images of products which can be viewed from far distances.

LED Strips can be used to give a classic background to the mannequins changeable at the click of a button.

LED Videowall is used to create a classic store backdrop which creates a very modern ambience for shopping.

LED Façade Name Walls can be used for flagship stores & & high be used to cover the entire store façade.

LED Video Wall For Clubs & Pubs

LED Videowall For Clubs & PubsClubs & Pubs are venues where a lot of glamour is required to attract the party goers, who would always appreciate and get enticed by newer technologies which give a modern feel and an ecstatic experience. LED Video Walls are used to create waterproof dance floors on which the party- goer can dance without any damage to the dance floor. Entire ceiling of the pub can be covered by LED Video Walls which can show graphics, videos, etc controlled through XM software. LED Video Walls made up of tubes are used to cover the walls of the pub which give a very architectural.

Various elements are used to make an LED Video Wall

to cover the ceiling, wall & floor of the night club where in the animations can change as per the beats of the music playing in the background. The world famous MADRIX software can be integrated with our LED Video Walls for the said purpose. This kind of a solution creates a very passionate & psychedelic atmosphere which makes the customers come back again & again hence increasing the revenues for the business owner.

Digital Signage Solution For Government

Digital Signage In CorporateIt is critical for any governing body to facilitate efficiency of its internal systems. At the same time it has to improve external communications with the citizens, generate awareness about the key initiatives and policies, modernize infrastructure and travelling easy for people, and develop emergency and crime alert systems. Digital signage can play a very important role of a facilitator through its audio visual mode between tech savvy consumer and the traditional government systems. It’s important that government institutions understand the advantages of digital signage as it increase awareness with minimal cost and maintenance.

A digital bulletin board can be used in local libraries for promotional purposes and for announcement of new arrivals. Small indoor displays can be used to educate, inform and entertain citizens waiting in long lines at busy locations such as administrative offices, courthouses and public travel stands. Digital signage is quite regularly used for way finding which can be very dynamic rather than static maps. Simple notices and memos can also be digitized thus saving money on the cost of print media that can be subjected to modification with ease.

Digital Signage Solution For Cinema Theatre & Auditorium

Digital Signage In Cinema TheaterThere was a time when single screen theatres ruled the roost in the entertainment segment the most. Single screen, long queues yet cheap ticket rates and decent seating arrangement is all that mattered. With the introduction of multiplexes the game changed completely. Audience’s expectations changed and as a result did the business dynamics!!! The world of cinema is getting increasingly competitive. Nobody expects just a big screen and the picture quality anymore. Moviegoers are looking for a cinematic experience. This experience will come through being informative at the same time packaging it attractively with more promotions, advertising. With the help of digital signage you can convert your multiplex into a multimedia entertainment center, a sort of local cultural hub. Digital signage can be used to attract more visitors generate more revenue and efficient customer service.

You can use digital menu boards which will help deliver eye-catching information for a lot of your operational purposes. A lot of promotional and branding activities are carried out at a cinema. Digital signage adds a lot of creativity to the process of creating the audio visual mode of message delivery. You can beautifully present the food menus along with the digital menu boards. The lobbies and lounge can be adorned with screens which can discuss upcoming events, activities and trailers of upcoming movies. For box office, digital signage can be used to display movie timings, price, show timings, etc. Also you can display movie posters in a colorful and professional format using digital posters. Digital signage can also used for displaying marketing messages alongside entertainment-oriented content and advertising.

LED Video Wall For Building Facades

LED Videowall For Building FacadesBeamers & wall washers used to generally comprise facade lighting for corporate and other institutions. RGB LED Neon Flex and colour Jacket LED Flex were other materials used for the same purpose. However with LED videowalls architectural lighting has taken a complete new dimension. LED Videowalls which are used to cover a part of the facade or complete facade to show animations, text, pictures, etc are called Media Facades. Media Facades use various elements like LED strips, pixels, curtain and mesh as per the structure of the facade and the content which is to be showed on the Videowall.

For facade Lighting LED strips are generally used to cover the facade area. For showing graphics and animations, LED strips would be placed closer to each other. Further to show videos & images, a media mesh, curtain or encapsulated pixels are used to cover the display area.

The biggest advantage of using LED Videowalls for building facade is that they are very bright which can be viewed from very far distances. The media facade stands out as a landmark and can be used as a great branding medium. It also makes a very effective advertising space which can earn high advertising revenue. Further they are very tough and flexible at the same time. Hence any building of any shape, size or surface can be converted in to a very attractive media façade using LED videowalls.